Sunday, October 3, 2010

To all the asu rugby ladies, best of luck this season.

I played rugby in college and am still fortunate enough to talk to my former coach and be part of what I think is an amazing organization. Now that I am an art director working in advertising I thought it was time to give back. 

Barry is a great coach and is so open to networking and creating positive attention for this womens rugby team. We decided to collaborate on a rugby branding overhaul. This included a new logo, recruiting posters and an entire branding strategy to get the word out that there is a women's team and everyone should want to be part of it in some way. 

We wanted these posters to grab the attention of everyone on campus not just possible players. After completion we learned that bars are now paying the team to have a set of these posters and reprints are in the near future. This project is leading to other great things including a complete web redesign and possibly other media executions.

With the help of AD, Abby, Barry, Aime and others we have accomplished so much in such a short amount of time. 

Blair Bunting, a dear friend of mine did the photography for us on a 115 degree day in Papago Park in Phoenix, Arizona. David Wilson was the writer on the project and I couldn't have asked for a better writer on the project. Plotter Doctors and Competition Printing helped us with the printing making it affordable to print enough copies to make a statement on and around campus. To all of you, thank you.

Below are the posters.



- Turning women into men since 1994.
- Be part of a family that likes to hit each other.
- See new places. Meet new people. Kick their asses.
- It takes balls to play. Technically, only one.
- PMS isn't a curse. It's an advantage.

Subhead on all posters: 

- Join the ASU Women's Rugby Team. Visit for team info.

Sunday, September 19, 2010

Welcome to the ASUWRFC

Thank you for visiting our blog. If you are interested in joining or sponsoring our club please visit